Experiencing a sense of inauthenticity and the emotional pull associated with “being who we believe we are not” when trying to change is something almost all of us will face once the decision to change has been made and the congruent actions implemented.
The letter below was sent in response to an email I received from a client who was struggling with the fact that he was successfully implementing the changes needed to profoundly and positively impact his life but was feeling as if the whole thing was as he described it a “feign.” (Identity is concealed to protect the innocent.)
Feign (fan) v  1.a. To give a false appearance of:  b. pretend to:
American Heritage Dictionary
The Reply:
You know the saying, “fake it ‚Äòtil you make it.”¬† In many ways there is truth to this statement‚Ķ the “feign” as you call it is new to you. All of what you are experiencing right now is NEW to you; a different approach to how to live your life. You chose to explore the NEW because there was something (maybe many things) that was not satisfactory to you before‚Äîthat “wasn’t good enough.”
The feign you are experiencing is natural and normal. Your exploration on the NEW road you are on is not the path of least resistance. It is not the shortest distance from A to B. Succeeding on this NEW road (and in every account you are) means the death of the old and the ego has a hard time dealing with that.
Why? Because for years you have created a model about yourself, of who you are and for the last 5 or so weeks you have cracked this model and shed light on the idea that you are something more. Your ego (the resistance, in this case) is whispering in your ear and pointing out that your NEW actions are inauthentic— “this isn’t who you are.”¬† Understand that your ego is trying to protect you, at the same time it is sabotaging you ‚Äì and for the same reason it FEARS change.
All that you are feeling right now is why the diet industry is some $11 billion per year. It’s that 6-8 week mark– that little inner voice, your ego shouting, “who the hell do you think you are? You lost 20 pounds, that’s enough. Sleep in‚Ķ have another piece of cake you deserve it, you’ve been working hard… two days at the gym is good enough this week‚Ķ”
This shuts you down, takes you off course from the goal and confirms what your ego knew to be right all along, “I’ve tried everything, it must be my genetics, I’m big boned, I cannot lose the weight and keep it off, I was never very athletic anyway.”
NOW IS THE TIME to step in front of the mirror and shout back, “THAT’S BULLSHIT!!” To continue succeeding on this NEW road you need to create a new identity for yourself even if for a week or two you have to “fake it.” Feigning this new guy you want to be is creating a new pathway of neurons in your brain, yes rewiring your brain to be WHO YOU WANT TO BE. It is your alignment of your beliefs and your values of this new guy that will fight the resistance as it appears.
You are more than who you think you are AND even more than that‚Ķ still‚Ķ. even more than that. You started this journey, this NEW road, knowing this to be true on some level otherwise you wouldn’t have started it in the first place– now prove the other half of you right!
Pick yourself up, pat yourself on the back, and have a KILLER week!!!!!!!
I’m proud of you, and of whom you are becoming.
End reply:
Your Thoughts — How does this resonate with what you are experiencing?




I am a strong believer in the fake it till you make it mentality. Right now, I decided to take my goal to another level and start a business. Every day, I second guess myself (probably because I have no income and the bills are beginning to pile up). Then, I remember one detail. I was unemployed before this. The money is not the issue. The issue is my ability to make this happen, which can be scary. So, I act as if I am already a successful coach and writer. When people ask me what I do for a living, I tell them I am a writer. I write every day, therefore, I am not lying. I feel the confidence growing and I am using the Laws of the Universe too. I will keep it up until I have to change it because I am already successful. I feel like you are using esp with me or something. Your posts lately sound like you have a window to my life. Thank you and keep inspiring us.
nice post. thanks.
Great read. Thanks for the info!
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I was wondering, could I use your article on one of my sites? I’ll be sure to leave the credit to you as well as a link back!